How to Find the Best Radio Station Names

radio station names

Did you know that more than 71.2 million adults aged 18-34 listen to the radio every month? Radio is still popular despite the myth that it’s losing popularity  from streaming services and podcasts.

Don’t feel pressured to choose your radio station name despite this statistic. There are endless opportunities to find the perfect name without feeling like you need to please your audiences.

Radio station names can seem daunting to choose, but with the right strategy, it can be a fun and simple process. 

If you’re looking to find the perfect name for your radio station, look no further. We can help you get started.

Don’t Try Too Hard

One thing that could turn listeners away is trying to stay “edgy” or “in-the-know” with a younger generation. It can often times come off as tacky and not appeal to a younger audience. 

When you’re on air, the name should be effortless, fun, and something that will grab the ear. It shouldn’t sound like you’re trying too hard to appeal to a specific demographic. Your audience will gravitate to you—the name is just a catchy way to draw them in. 

Be Creative With Your Radio Station Names

Creativity is key when it comes to the radio. When using a creative route, whether it’s for a radio talk show or a radio station, your audience will feel more compelled to tune in.

You can use a word generator like this one for radio station names to help you generate ideas. Using words to describe what your show or station will be about will give you the best options for a name. 

Creativity and being unique go hand in hand when it comes to creating a name. Be unique, and have fun with it!

Always check for availability once you feel like you’ve found a name that fits exactly what you want. 

Think Happy

Think about your favorite radio station or radio show. The name of the show or station always made you feel happy or comforted. The most iconic radio stations and shows had a jingle with their name, which accumulated a happy feeling around singing that jingle.

In the hustle and bustle of our modern world, radio can be a solace for a lot of people. You want your audience to feel happy when they tune in to your station and/or show. If you choose words that create a happy or calming feeling, your audience will be more inclined to listen regularly. 

If your name brings happiness to you, it will certainly bring happiness to your intended audience.

When you feel like you’ve found the best name, don’t doubt yourself of your choice! Feel confident that the name you’ve chosen is the best one for your station or show.

For everything you need to know about hosting or running a radio station, check out our blog.

Ready, Set, Tune In! 

No matter if you’re looking for a radio station name or a name for your new radio show, you have everything you need at your fingertips to be successful.

Using a name generator, checking for the availability of radio station names, and using creativity will ensure your radio station name will stick. 

We have more tips and tricks on our blog for all of your questions and concerns about your radio show or station. 

Finding the perfect radio station name is just one step in your journey of bringing joy to people across the country. Once you’ve got your name, you’re ready to rock on! 

3 Radio Marketing Tips to Broadcast Your Station’s Brand

radio marketing

If a tree falls in the forest but there’s nobody there to hear it… does it make a sound? In the same vein, if a radio station is producing top-quality programming but has no listeners… at the end of the day what’s it all for? When you’ve got content you’re proud of it’s natural to want to share it with the world.

Amazingly, 92% of Americans still listen to the radio each week, so you’ve got a huge pool of potential listeners to work with. It’s just a matter of reaching them. That’s where radio marketing comes in. 

If you want to learn the fundamentals of radio station promotion you’ve come to the right place. Read on for everything you need to know.

1. Define Your Branding Identity

The first step in any sort of marketing strategy will be to define the image you’re looking to project. You can’t market yourself if you’re confused about your identity. If you haven’t done this already, it’s time to think about the type of radio station you want to be.

What’s your mission statement? what are you setting out to achieve with your station? Do you want to entertain the masses, dispense advice, or share new and exciting music?

Once you know who you are and what you’re about you’ll have a much easier time communicating this to everyone else and capturing the attention of your target audience.

2. Work With Exciting Guests

One of the things you can do to gain listeners for your station and its programs is to invite exciting guests to appear on your shows. It can be helpful if these guests are well-known in their own right but really any guest with a compelling story to tell will be a boon.

Personal stories resonate with people so speaking with guests always makes for good listening. You can then promote these programs with the hopes of reaching specific audiences. Your guests will also be able to tell their own audiences about their appearance which will allow you to reach an entirely new and untapped group.

3. Get Your Socials Sorted Out

No radio marketing strategy would be complete without an element of promotion on social media. Platforms such as Facebook, Twitter, and Instagram are the perfect place to build a following and promote the content you’ve got on offer.

You can let listeners know when you’ve got new episodes coming out and tie in a social media campaign with a show or series. This is also a great way to connect directly with your listeners to listen to their comments, answer their questions, and take their suggestions on board.

Radio Marketing 101

The elements of a great radio marketing strategy aren’t all that different than that of a traditional marketing strategy. You need to produce quality content, know your niche, and take advantage of modern tools like social media to build up a following.

If you’re in need of help with boosting your station’s profile we’d be happy to help. Check out our complete list of services now to see what we can do for you.