Hosting Tips: 5 Tips To Keep Your Audience Engaged

hosting tips

Did you know that Howard Stern is one of the richest radio hosts of all time?

If you just started a radio show or have had one for some time, it’s important to learn how to engage your audience and build it over time. Without listeners, a radio show won’t have any room to grow. The good news is that there are tried and true methods that can improve your show across the board.

Are you wondering what you can do to boost your radio show’s success? Keep reading to learn all about 5 hosting tips to keep your audience engaged.

1. Develop a Unique Voice

When hosting a radio show, you have to be more conscious of your voice than ever. While some hosts are fortunate enough to be born with a golden voice, that doesn’t mean you can’t train your voice to sound special. The more unique your voice is, while also remaining clear, the more people will tune in to hear it.

Some voices inject the listeners with excitement while others can soothe them during hectic traffic. Having a repertoire is key.

2. Invite Guests

Yet another way to keep your audience engaged is by inviting intriguing guests onto the show. There’s no reason an audience should listen to your voice and no others. By getting other guests involved, you can increase engagement by a significant amount.

Just be sure the guests are relevant to your radio show. That way, you won’t throw your listeners for a loop.

3. Get Audience Input

One of the single best ways to boost engagement is by getting input from your audience. There are many ways to do this but one of the most effective strategies is to take phone calls.

People love the opportunity to have their voices heard and you can be the one to make that happen.

4. Open Up

If you want to reap the benefits of engagement, then you shouldn’t be afraid to open up as a host.

From sharing intimate stories to being honest about your feelings, openness will go a long way toward connecting with listeners.

5. Expand Your Reach

You probably have the goal of monetization in mind. If so, you can reach even more people when you record your radio segments and post them as a regular podcast.

That way, people who weren’t able to tune in can still enjoy the show.

Ready to Use These Excellent Hosting Tips?

Now that you’ve learned about 5 hosting tips to keep your audience engaged, you can increase your listenership like never before. You’re sure to have people tuning in all the time once you make a few key adjustments. Be sure to mix things up so that you don’t get too comfortable with a single formula.

We’re your best source for “on-air” DJs for your show. Instead of trying hard to find the right help, you can use our ready-made services. We also excel at programming for radio so everything runs like a charm.

Got questions? Feel free to reach out.

The Art of Being a Radio DJ: How You Can Succeed on the Airwaves

radio dj

Video hasn’t killed the radio star! Nearly 25,000 Americans work as broadcast announcers and radio DJs. Their mean annual wage is $56,110.

If you want a lucrative way to make money in the music industry, you should become a radio DJ. But you can’t sit down in front of a mic and expect to be successful. You need to know a few tips first. 

What do radio DJs need to know? How can you come off as interesting and compassionate? What vocal techniques should you use while you are on the air? 

Answer these questions and you can become a successful radio DJ in no time. Here is your quick guide.

Know Your Music

As you might imagine, successful radio DJs know a lot about music. You can specialize in a particular genre of music like pop, or you can focus on a specific artist or time period. Whatever you choose to talk about, you should know everything about it.

Listen to the radio stations in your area and see how they cover your subject. Then think about ways you can present that material in a refreshing way.

Understand Your Listener

You should know as much about your listener as you do about your music. You should know why they listen to you and what they are looking for from you. Some listeners like to hear commentary about music while others just want to listen to the music. 

You can run surveys or ask employees at your radio station about your listeners. You can also ask for advice on how to be a radio DJ

Try to find work as an on-air radio DJ at a station you are a fan of. This lets you use your knowledge of the station to enhance your career.

Create a Connection 

Listeners want to feel like their radio DJs know them and care about them. While you talk, try to project your voice so you are easy to listen to.

Modulate your voice to underscore things you are saying. When you are talking about a sensitive issue, you can soften your tone and speak a little slower. Don’t say things like “you all,” which can make you seem disconnected from your audience.

However, you don’t want to strain your voice too much. Take care of your voice by resting it during the day and drinking plenty of water.

Show Your Personality

An easy way to be yourself while you are on DJ radio is to talk about your connections to the music you are playing. You can mention what your favorite songs are and where you heard songs for the first time. 

Let your enthusiasm be clear and obvious. Feel free to laugh and make references that only die-hard fans would know.

But you don’t have to be gregarious if you don’t want to. You can be more deadpan, or you can avoid telling jokes entirely.

Become a Phenomenal Radio DJ

To be a great radio DJ, you must master a few things. You need to know a lot about the music you are presenting on air, not just your favorite tracks. You need to empathize with your listener and give them content they will like. 

You must do interesting things with your voice, like changing your pitch. Yet you must protect your voice and take breaks from speaking. The most important thing is to be yourself and seem enthusiastic about your material.

Get help to succeed on the radio. Virtual Jock helps aspiring DJs get noticed. Contact us today.

How to Find the Best Radio Station Names

radio station names

Did you know that more than 71.2 million adults aged 18-34 listen to the radio every month? Radio is still popular despite the myth that it’s losing popularity  from streaming services and podcasts.

Don’t feel pressured to choose your radio station name despite this statistic. There are endless opportunities to find the perfect name without feeling like you need to please your audiences.

Radio station names can seem daunting to choose, but with the right strategy, it can be a fun and simple process. 

If you’re looking to find the perfect name for your radio station, look no further. We can help you get started.

Don’t Try Too Hard

One thing that could turn listeners away is trying to stay “edgy” or “in-the-know” with a younger generation. It can often times come off as tacky and not appeal to a younger audience. 

When you’re on air, the name should be effortless, fun, and something that will grab the ear. It shouldn’t sound like you’re trying too hard to appeal to a specific demographic. Your audience will gravitate to you—the name is just a catchy way to draw them in. 

Be Creative With Your Radio Station Names

Creativity is key when it comes to the radio. When using a creative route, whether it’s for a radio talk show or a radio station, your audience will feel more compelled to tune in.

You can use a word generator like this one for radio station names to help you generate ideas. Using words to describe what your show or station will be about will give you the best options for a name. 

Creativity and being unique go hand in hand when it comes to creating a name. Be unique, and have fun with it!

Always check for availability once you feel like you’ve found a name that fits exactly what you want. 

Think Happy

Think about your favorite radio station or radio show. The name of the show or station always made you feel happy or comforted. The most iconic radio stations and shows had a jingle with their name, which accumulated a happy feeling around singing that jingle.

In the hustle and bustle of our modern world, radio can be a solace for a lot of people. You want your audience to feel happy when they tune in to your station and/or show. If you choose words that create a happy or calming feeling, your audience will be more inclined to listen regularly. 

If your name brings happiness to you, it will certainly bring happiness to your intended audience.

When you feel like you’ve found the best name, don’t doubt yourself of your choice! Feel confident that the name you’ve chosen is the best one for your station or show.

For everything you need to know about hosting or running a radio station, check out our blog.

Ready, Set, Tune In! 

No matter if you’re looking for a radio station name or a name for your new radio show, you have everything you need at your fingertips to be successful.

Using a name generator, checking for the availability of radio station names, and using creativity will ensure your radio station name will stick. 

We have more tips and tricks on our blog for all of your questions and concerns about your radio show or station. 

Finding the perfect radio station name is just one step in your journey of bringing joy to people across the country. Once you’ve got your name, you’re ready to rock on! 

3 Radio Marketing Tips to Broadcast Your Station’s Brand

radio marketing

If a tree falls in the forest but there’s nobody there to hear it… does it make a sound? In the same vein, if a radio station is producing top-quality programming but has no listeners… at the end of the day what’s it all for? When you’ve got content you’re proud of it’s natural to want to share it with the world.

Amazingly, 92% of Americans still listen to the radio each week, so you’ve got a huge pool of potential listeners to work with. It’s just a matter of reaching them. That’s where radio marketing comes in. 

If you want to learn the fundamentals of radio station promotion you’ve come to the right place. Read on for everything you need to know.

1. Define Your Branding Identity

The first step in any sort of marketing strategy will be to define the image you’re looking to project. You can’t market yourself if you’re confused about your identity. If you haven’t done this already, it’s time to think about the type of radio station you want to be.

What’s your mission statement? what are you setting out to achieve with your station? Do you want to entertain the masses, dispense advice, or share new and exciting music?

Once you know who you are and what you’re about you’ll have a much easier time communicating this to everyone else and capturing the attention of your target audience.

2. Work With Exciting Guests

One of the things you can do to gain listeners for your station and its programs is to invite exciting guests to appear on your shows. It can be helpful if these guests are well-known in their own right but really any guest with a compelling story to tell will be a boon.

Personal stories resonate with people so speaking with guests always makes for good listening. You can then promote these programs with the hopes of reaching specific audiences. Your guests will also be able to tell their own audiences about their appearance which will allow you to reach an entirely new and untapped group.

3. Get Your Socials Sorted Out

No radio marketing strategy would be complete without an element of promotion on social media. Platforms such as Facebook, Twitter, and Instagram are the perfect place to build a following and promote the content you’ve got on offer.

You can let listeners know when you’ve got new episodes coming out and tie in a social media campaign with a show or series. This is also a great way to connect directly with your listeners to listen to their comments, answer their questions, and take their suggestions on board.

Radio Marketing 101

The elements of a great radio marketing strategy aren’t all that different than that of a traditional marketing strategy. You need to produce quality content, know your niche, and take advantage of modern tools like social media to build up a following.

If you’re in need of help with boosting your station’s profile we’d be happy to help. Check out our complete list of services now to see what we can do for you.

On Air: The Thrilling History of the Radio Industry

history of the radio

We all know the lyrics: “video killed the radio star.” But even today, that is not true. The radio is still the top-reach medium in the U.S., with 92 percent of Americans being reached every week. 

This is followed by TV reaching 87 percent of the U.S. population and smartphones reaching 81 percent. 

Radio has remained a staple to our media consumption. However, it didn’t start off as a means of entertainment. 

Keep reading to learn more about the history of the radio!

The Discovery of Radio Waves

Radio waves have the longest wavelengths on the electromagnetic spectrum.

In the late 1880s, Heinrich Hertz proved the existence of radio waves. He essentially attached spark gaps at the end of an induction coil and the receiving end of an antenna. The waves created were picked up by the antenna, and sparks would jump the gap between the two. 

The Wireless Telegraph

Approximately a decade later, Guglielmo Marconi used the knowledge of radio waves to create the first wireless telegraph. He successfully sent a message from England to Newfoundland—across the entire Atlantic Ocean. 

The wireless telegraph worked by tapping Morse code onto a telegraph key, creating a message of electrical pulses that could get picked up at a certain frequency.

Marconi won a Nobel Prize for his work on wireless communication. His work kickstarted the way in which we use the radio today, which began to sell commercially in 1900. 

The early uses for the wireless telegraph generally consisted of military communications. 

The History of the Radio as We Know It Today

It wasn’t until 1914 that a Canadian by the name of Reginald Fessenden discovered a broadcast wave strong enough to transmit voices and music. He worked with General Electric to build alternators that could sustain a wave as powerful as this across thousands of miles.

By 1919, General Electric bought Marconi’s wireless telegraph resources in order to form the Radio Corporation of America.

It was the perfect time for an application of this sort to be invented, as news of World War I could be dispensed much more efficiently. It became a necessity to stay up-to-date and entertained. 

With this invention, the world became unified — for better or worse. Information could get presented immediately, which changed our society’s way of life.

Political leaders influenced public opinion with this device. Both Adolf Hitler and MLK Jr. presented radical ideas to the masses—sparking huge points of history. 

The most common use of radio is for entertainment in the car. People pursue careers out of this line of work. We can listen to music, advertise our businesses, and hear the news 24/7. 

The Radio Industry

We’ve come a long way since radio waves were first discovered. The history of the radio contains good and bad moments, but we aim to make more good out of this fine invention. 

If you’re likeminded and wish to become a proponent of radio services, contact us! We do the programming for radio stations and provide On Air radio DJ’s for station all across the country. 

A Quick Guide to Radio Station Equipment

radio station equipment

The radio industry as we know it today got its start all the way back in 1919. Every successful radio station since then has had a common denominator that led to its success: great equipment. 

No matter how many listeners your studio has, it’s important to understand the basics of radio equipment. After all, the best radio station equipment serves as the foundation for all of your content. Here’s a quick guide to every single tool a radio station needs.

1. Microphone

Every DJ needs a solid microphone if they want their voice to be heard, and there are a couple of options available. Dynamic mics and condenser mics are most common for radio broadcasts.

Both have pros and cons, so make sure you understand your individual needs before purchasing. For the best audio quality, find a microphone with some additional qualities:

  • Filters background noise
  • Able to be shock-mounted
  • Pop filter friendly

A great mic is where it all starts for a radio station, so find one that suits your goals. 

2. Mixing Board

With every microphone, there needs to be a mixing board. Having a great mixing board gives you the ultimate control over your sound. 

Not only can you control sound levels for you and/or guests, but mixers can also improve your sound quality ten-fold compared to raw audio hookups.

Mixers should arguably be the best radio station equipment in your studio, as they greatly influence the quality of your final product.

3. Soundproofing

Another great way to ensure your audio quality is top-notch is by purchasing soundproofing equipment. Most common are soundproof panels that can be mounted on the walls of your recording space. 

Soundproof panels come in many varieties including:

  • Acoustic foam
  • Acoustic panels/boards
  • Fabrics
  • Floor underlayment

No matter what material you choose, soundproofing is invaluable to any DJ since it reduces background noise and echoes. You can keep your audio sounding clean.

4. Headphones

Of course, every great DJ needs great headphones. Keeping track of audio levels is a must for every radio station, and headphones help accomplish that task. 

Over-ear headphones work best as they help to block out background noise. In doing so, you can stay focused on the signal playing back into your ears and keep track of the smallest audio details without any trouble.

5. Custom/High-Quality PC

In today’s day and age, broadcasting is a digital industry. That means you need a computer that can handle all the software needed to produce, record, and distribute your radio broadcast.

As is the case for any digital media, a fast computer makes production possible. Consider building/buying a custom PC to meet your individual needs.

If that’s not an option, research which computers are best for broadcasting and find a brand that works for you. Computers streamline your entire production process.

Get Started and Work Better With the Right Radio Station Equipment

Whether you’re a seasoned professional or a newbie to the radio world, we hope this short radio station equipment guide helped outline the important things every radio production should have. At Virtual Jock, we can take your broadcast to the next level.

We offer services in production, voice talent, and successful music formats so that your radio idea can thrive. Contact us so we can help you produce a quality radio show today!

What to Look For When Choosing on Air Radio DJ’s: A Guide

radio dj's

Looking for an on-air DJ for your radio station?

Running a radio station has never been easy, but in 2022, with streaming more popular than ever, you’ve really got to pull out all the stops to boost your listenership. Part of that comes with having really great on-air talent.

Finding great radio DJs is one of the biggest challenges of running a station. In this post, we’re going to tell you what you need to look for in a DJ with this helpful guide. When you’ve got a magnetic personality behind the desk, you’re going to attract people from all walks of life, so read on and get the best possible DJ for your radio station.

An Authentic and Unique Personality

When you think about the best radio DJs in the world, they’ve all got one thing in common – a unique and authentic voice. We’re not talking about the literal timbre of their voice – which matters as well – but their outlook on life and music has to be something refreshing and unique. 

The person you hire has to be able to go on air for 3-4 hours at a time and talk. If it’s a daily spot, they have to bring something new to the table every day, which isn’t something the average person is equipped to do.

They should be knowledgeable on various aspects of music and pop culture so that they can ramble about pretty much anything on any given day. That being said, they need to have their finger on the pulse of culture so that what they say is actually compelling to your audience.

Enough to Build a Brand Around

Radio station branding is so important and a lot of is it built around on-air talent, so there needs to be enough star quality to the person that you can work them into your branding. They should be active on social media and have a plan to help your radio station grow while building an audience of their own. 

Interacting with your audience on social media has become an integral aspect of spreading brand awareness for radio stations. Your on-air radio DJs are going to be a part of that – posting interesting content, letting fans get to know them, and engaging with followers.

Music Knowledge

Obviously, music knowledge is an incredibly important part of finding the right on-air DJ. It can’t just be general music knowledge, it has to be specific to the type of radio station that you’re trying to run. If you’re an adult contemporary station and you hire an expert in heavy metal, then you’re barking up the wrong tree.

The DJ that you eventually take on will have an important voice in your programming. They should have strong musical opinions but remain in line with your overall vision for the type of music that you want to play.

Radio Stations Need Radio DJs and Vice Versa

Radio stations need dynamic radio DJs to truly flourish, but DJs also need radio stations to put them on-air so that they can showcase their passion for music. Finding someone that wants to be a part of your station’s growth and possesses all of the qualities we’ve discussed here isn’t easy, but with a resource like Virtual Jock, you can make it happen.

Virtual Jock is your one-stop-shop for all things radio. We can advise you on content and programming, and we can find your on-air talent. Visit our site to learn more about how we can help your station thrive in today’s market.

5 Secrets from the Best Radio Stations

best radio stations

Do you hope to create a successful radio station?

Across America’s airways, over 15,330 broadcast radio content. How do you get heard above all the noise?

Keep reading to learn five awesome secrets that the best radio stations use to hook loyal listeners.

1. Develop a Niche

What do you want to be known for? This will play a big role in your radio success.

You cannot please everybody. If you try, then you will not keep people listening.

When listeners tune into an FM radio station, they expect to hear something specific. Make this niche a passion that you know a lot about so that you can create endless content. 

Some niche options include:

  • Top 40
  • R&B
  • Soft rock
  • Sports radio
  • Political talk 
  • Jazz
  • Classical
  • Country

The list goes on. Choose something that excites you so you can reflect that energy in your work to excite others.

2. Speak to Your Listeners

All radio stations have a target market, just like any other business brand. When you choose a niche, know who will listen to your radio station. 

Speak to them. Doing this goes back to your niche.

For instance, you may make your own radio station that focuses on top 40s music. Your station will appeal to a younger generation interested in pop culture.

Your DJs will mostly put out current smash hits. They may mix in some throwback jams that made the list during other eras.

Your twenty-something hosts will interview pop artists and make modern jokes. They may explore other topics of pop culture as well.

Your pop station will not play heavy metal or obscure songs that never saw the charts. The station should not attempt to appeal to say hippies or the older generation, because, then you suddenly stop speaking to your actual listeners.

3. Put Out High-Quality Programming

Anytime somebody switches the dial to your station, they should hear the high-quality output. Remember, any moment could be somebody’s first impression of you.

Choose services that will steer you in the right direction with your content and provide you with the top voices to represent your brand. Smooth out transitions from songs to talking to advertisements.

4. Opt for Lead Generation

All radio stations make money through their advertisers, But, do not advertise in a way that turns listeners off.

You should not pack in as many advertisements as possible just to charge the businesses for air time. Instead, let advertisers buy into specific slots and work towards getting your listeners to buy from them through lead generation

5. Show Your Faces in Public

When starting a radio station, you may think people only want to listen in. But, listeners want to see the faces they hear every morning.

Get out into the community! Involve the station in fundraisers, concerts, and other events. 

Run contests at fairs. Join in on parades! Interactions will grow listeners, which makes you attractive to advertisers.

Become One of the Best Radio Stations

If you want to rise in your industry, then take advice from those at the top. Follow these tips all the way there so you create one of the best radio stations on the air!

We want to help you succeed. Contact us to get started on improving your radio station!

Program Directors For Radio Stations: What to Know

radio station

Program directors: they’re not the most visible radio staff, but they’re perhaps the most important employee at a radio station. Without a program director, the radio station wouldn’t have a schedule, it wouldn’t have a defined sound, and there wouldn’t be strong radio management.

Yet what are the key duties of a program director? Running a radio station is a difficult task, after all, so what do program directors actually do to keep everything running correctly?

In this guide, we’ll take a look at the most important responsibilities that program directors need to fulfill, and the important skills that they need.

Are you ready to learn more about the role of a program director? Then read on!

1. The Program Director Creates the Station’s Schedule

Timing is a vital skill for DJs. They need to stick to a tight schedule to make sure that everyone’s shows start and finish on time. It’s up to the program director to create this schedule.

They need to be able to figure out the best timeslots. This includes figuring out when you’ll run the breakfast show, the drivetime show, and who will be keeping listeners company during their lunch break. Coming up with a schedule can be a challenging task that requires a lot of research: you need to research when people are listening to your station and make sure that you have you very best radio presenters on during these times.

You need to balance different genres of music, different types of shows, talk shows, news, and more. 

2. Program Directors Will Come Up With Shows

You may think that it’s the task of radio DJs to come up with shows. This is incorrect: the program director will often come up with a show to fill a niche that their radio station is missing. For instance, if you’re trying to compete with a radio station that has a fantastic breakfast show, the program director will need to come up with a breakfast show that can challenge them, and pick presenters who will be a great fit for this type of show.

On top of this program directors will also need to come up with recurring segments that will be featured on various shows. That contest that you love on a famous radio show? A program director will likely have come up with it.

Creating these segments helps keep listeners hooked and keeps content polished. The program director is an incredibly important role in this regard.

3. Radio Station Marketing

Marketing is very important for radio stations, especially online radio stations. You want to get people listening to your station and if you’re exclusively online, people aren’t going to find you when they’re flipping between stations.

Even if you use traditional broadcasting, you still can’t rely on people finding you by chance. Program directors are responsible for market research and analysis. They and the marketing team will work together to plan marketing campaigns and figure out which demographics are listening to your radio station.

This will allow the station to run successful campaigns that are tailored to their target market, which should lead to a larger market share. It will also allow your station to tailor its programming to the listeners, which will keep existing listeners tuned in to your station.

4. Program Directors Find New Talent

Finding talent for a radio station can be difficult without a program director. Unless you’re a community radio station, it’s not really feasible to allow everyone on air, as the quality of your station will drop.

A great program director will listen to a large variety of different radio stations. They’ll listen to radio stations that specialize in every genre of music under the sun, as well as talk radio stations, looking for the next talent.

When they find a great DJ who they think would be a good fit at their station, they may try to contact them and headhunt them. If they can get some top-class talent on their station, they will do that. 

For this reason, program directors need to be happy to listen to a lot of different radio stations, even if they don’t agree with their politics or don’t like the genre of music that they play.

5. Budgeting and Management

Along with the station manager, the program director is responsible for running the station and keeping it in business. This means that they often need to get involved with managing budgets, responding to emails from the public, and taking care of talent, making sure that everyone is performing as they should be.

This isn’t the most glamorous part of the job but it’s one of the most crucial tasks that a program director can do. If the station goes under because of poor management, the listeners aren’t the only people who will be disappointed and angry, after all.

6. Production and Presenting

While the program director will usually not be on-air talent, they may sometimes step in and run a show if the need arises. If the normal host of the radio show is ill or away, for instance, the program director may host their show for a week or two.

However, while they’re not often on-air, the program director will often make jingles, edit pre-recorded shows, and do other production work to ensure that the station’s output is kept to a high standard.

A Great Program Director Wears Many Hats

Unlike some other radio station jobs, the program director needs to be well-versed in a number of different skills, which means that it can sometimes be hard to find someone to take on the role. If you need some help, our virtual program director service could be what you’re looking for! We can get ratings and revenue, schedule songs, and advise you on talent and your website. 

For more information about our services, take a look around our site or contact us today!

How to Program a Radio Station

So you’ve got a radio station. Now you need to have great radio programming to go along with it. Coming up with a programming schedule can be a very difficult job: it’s the bane of producers everywhere! 

Yet, nevertheless, it’s still an essential part of running a radio station. So, how can you create a schedule that your listeners will enjoy? How can you make sure they don’t go anywhere near that dial?

In this guide, we’ll take a look at some tips that will help you to create a fantastic schedule of programs for your station. Are you ready to learn more and start improving your radio station? Then read on!

1. Figure Out What Type of Radio Station You Are

No two radio stations are exactly the same. Some will specialize in a particular genre of music or style of presentation (see radio stations that are exclusively talk radio, for example), while others will have a real mix of programs.

Neither of these is better than the other. However, some new or otherwise smaller radio stations find that their listeners tend to come from a similar demographic that prefers one kind of content to another. For instance, you may find that your listeners love to listen to rock music, in which case you may wish to pack your schedule with rock programs to maximize your listenership.

The disadvantage to this approach is that you may find it hard to attract new listeners from other demographics. If you want to broaden your listenership, you may want to try and produce many different kinds of content, but be warned that this may put off your core demographic. It’s a balancing act: do you want to try and maximize your current listenership or break into new markets?

2. Understand the Key Times Where You Need Your Best Talent

While you may want to pack your radio schedule with top talent, there are a few crucial timeslots where you need the cream of the crop. Let’s take a look at these right now.

The Breakfast Slot

Even in this day of vocal radio audiences, one thing hasn’t changed: breakfast radio is one of the most important slots. Running from around 6 AM until 10 AM, you need to have some of your best talents on first thing in the morning when people are starting their day.

The right content here can put a spring in your audience’s step and have them coming back for more day after day. If you make a poor impression during this timeslot, you’ll lose some audience share in other timeslots too. 

The emphasis here needs to be on feel-good vibes. Play great music and have fun chat.

Lunchtime Slot

Many people like to tune into the radio during their lunch break. While breakfast needed to be a little lighter, this is a good time to start introducing more challenging topics. If you’re a talk radio station, you could use this slot to discuss news and current events, while if you’re a music station, you could do interviews or album reviews.

The lunchtime slot traditionally runs from around 11 AM until 2 PM.

Drivetime

Drivetime is a great time to broadcast content. Running from 4 PM until about 6 PM, many people will be sitting in their cars, ready and waiting for some fantastic radio to keep them occupied.

A varied mix of music and chat is very good here, while this is also a great time for talk radio shows to run phone-ins, challenging your listenership and keeping them thinking. 

Many people will be flipping between stations at this time of day, so keep your content varied, too.

Late-Night Radio

Late-night radio is the time for more provocative radio that you wouldn’t run at other times. This includes edgier radio shows that may make use of shock jock tactics. 

However, this is also a great time for long-form radio. If you want to do a very eclectic music show or if you’d like to listen to an album in full and discuss it, late-night is the time to do it. This is also a good time to run audio dramas or plays if you have this type of content.

3. Don’t Be Afraid to Pre-Record

Getting staff to man the desk during the graveyard shift of midnight until the breakfast show can be quite difficult. If you want to, you could always try prerecording your shows. This allows you to curate a highly edited selection of shows that will give your station a polished nighttime lineup without requiring staff to be in the studio overnight.

The only disadvantage to this approach is that it makes audience interaction impossible. You can’t run phone-ins or have other features like this, which may make your listeners feel slightly cut off from the show.

4. Tweak Your Schedules

Ultimately, the only way to find the best programming schedule for your radio station is to try multiple different approaches. Don’t make sweeping changes to your station overnight, but try making small tweaks every so often and seeing how your audience reacts.

Over time, you will be able to use your audience’s reactions to create a schedule that both you and they will love. 

Coming Up With a Great Radio Station Schedule Takes Time

Coming up with a fantastic radio station schedule is a marathon, not a sprint. Try different approaches, keep your primetime slots golden, and keep track of your audience reactions and demographic changes.

If you’d like some help producing your radio show, we’re happy to help. We can create scripts, program your music selections, and a whole lot more. For more information about our services, look around our website or contact us today!