Are you looking to create a new show or radio commercial to appeal to your target market? Do you want to find ways of attracting your customers to your brand? If so, then you need to hire a radio personality to add life to your new radio endeavors.
Doing so can give you the help that you need. Rather than going through the motions and reading off a script, the radio talent you hire will bring those words to life and open your customer’s ears!
See below for all of the reasons that you should hire a radio personality and give your new show the excitement it so desperately needs.
1. Represents Your Brand
The voice that you use in your new show or radio advertising initiatives will play a pivotal role in whether or not listeners receive your message. They can tell when you’re merely reading words off of a script.
A radio personality can connect with the listeners and give an exact representation of the brand image you’re going for.
For example, if you’re wanting to make a fun show that talks updates listeners about the hottest celebrity gossip, you want someone with a fun and zany voice.
If you’re running a show about answering medical questions from callers, you’ll want someone with a firm and professional sounding voice. Someone that can put it into terms that you understand. You get the idea.
Be sure to reach out to find the right radio voice talent for your project. Doing so will get your show off on the right foot from the get-go.
2. Generates Excitement
Generating excitement for your show isn’t as easy as it sounds. It means that you have to bring the same level of energy to the mic every single show.
You have to deliver the same tone and vibe that the audience is expecting. You either have it or you don’t. No amount of coffee is going to fix it if you don’t have that particular skills. Listeners will turn you off faster than you can say “radio”.
No matter what type of show you’re running, the show’s voice(s) have to create excitement from within.
If you’re a murder mystery show, then the radio personality will have to create suspense and intrigue. If you’re a top 100 songs show, the radio voice has to generate enough interest to keep the listeners tuned in to see what song made it to the top.
You don’t have to have a unique show concept to get a following. People tune in for the person behind the mic. Without the right level of energy, you could turn people off to your show. They may never turn back to it again.
3. Encourages Listener Engagement
The listeners of your new radio show are a lot like customers. They want to be told what to do. If you’re fortunate enough to earn their trust, then they will consider everything you say as a firm fact.
That’s the power of an attractive radio personality for your show. They’ll be able to connect with your audience in a way that you otherwise couldn’t. They will encourage your listeners to engage with your brand on multiple levels.
For example, if your radio show is throwing a nonprofit event at a small business nearby, then your radio voice can pump up the excitement of the event.
They’ll make it sound more appealing for your target market, which will lead to you getting face to face with more qualified listeners. People want in on the fun, and with the right radio personality, you can direct your audience any way you want them to go.
4. Create Familiarity
Put yourself in the shoes of a member of your show’s audience for a second. You hop in the your car after a long day of work, turn the ignition, and what’s the next thing you do? Turn on your favorite podcast and/or radio station.
Why? Because you’re familiar with that radio station. You know that you’ll enjoy listening to the radio personalities on it and the songs they play (if applicable). This is a prime example of familiarity, and it’s a powerful tool for your up-and-coming show.
If you have new voices running the show from show to show, your audience can never get comfortable with your show’s vibe. If a listener tunes in expecting to hear “Froggy Tom’s” voice, then they’ll be disappointed to hear a different voice.
5. Off-Air Connection
The personalities and people on your radio show will extend far beyond the time restraints when you’re on the air. If a listener likes the brand you’re selling, they’ll want to connect with you and your radio voice off-air as well.
That means following you and your show on social media, on your website, relistening to your episodes on playback, and so on.
Without a proper radio personality, you risk not connecting with your audience in a strong enough way. You want listeners to view your show as a must-listen. That way, they’ll not only listen to every episode but follow your every move as well.
Find the Right Radio Personality for Your Needs
Now that you have seen all of the different reasons that your new radio show needs a radio personality or two behind it, it’s time to start your search for the right voice.
Be sure to read this article for more information on what characterizes an outstanding on-air broadcaster for you to use while you search.
To hear some of the industries top radio voice tracker’s or if you are or if you want to speak with one of our radio talent gurus. Ready to take the next step to higher ratings? Let’s chat! Contact Jason Kidd, CEO of VirtualJock.com today!