What Characterizes an Outstanding On-Air Broadcaster?
What is a broadcaster? A media personality? These are excellent communicators who aren’t at all nervous speaking to huge numbers of people. Are you one of them?
With all the different media options available, there is still something incredibly appealing to the radio. Radio is an intimate form of media that has been a staple of American homes for many generations.
Have you ever dreamt about becoming a radio host? Have you ever wanted to be part of the great American radio show tradition?
Well, if you want to – then you have to have what it takes to be a great radio broadcaster.
Audio is an effective medium. Whether for entertaining, informing, or advertising it’s a great medium for reaching others.
But, it’s not as easy as it may look. Here’s what you need to know:
Be a Great Speaker
This may sound obvious, but being a great speaker is challenging. You might be the center of attention at the dinner table or a party, but that doesn’t mean you have a knack for broadcasting.
So how do you improve your speaking skills? We suggest practicing public speaking. While a broadcast might be by themselves in a studio, they are speaking to a large audience. Public speaking will teach you how to enunciate, persuade, entertain, and address a large audience.
You will also learn the importance of expanding your vocabulary. You’ll learn how to form your sentences to say as much as you can with a limited time frame.
Have a Great Personality
To be a great on-air personality, you need to think about what you want your style to be. Take a moment to think about famous talk show hosts – whether they are on the radio or television/video.
Do you want to be direct and matter of fact like Brian Lamb? Do you want to be confrontational like Joe Pyne? Easy-going like Bill Boggs or Dick Cavett? Or abrasive like Alex Jones?
Your on-air personality should be best-suited to what you are as a person. Your personality should be one that appeals to your listeners. The main theme, regardless of the personality you choose, is that you should be relatable.
Have a Sense of Curiosity
Regardless of what type of show you host, every broadcaster must have a sense of curiosity. If you are advertising a product, you must convey to the audience that you are interested in the product.
If you are telling a story or reporting the news, the listeners must be able to hear the interest in your voice. If you are interviewing someone, you should be curious about what they have to say.
You want to arouse an interest in your listeners. This can only happen if you show any interest in your subject.
You Must Know How to Listen
Being a broadcaster is not just about talking. You also have to give importance to listening. You can tell that a broadcaster is mediocre if they don’t listen to others. No one wants to listen to a broadcaster who only likes the sound of their own voice.
For example, when you are interviewing someone on the radio you want to make sure that you don’t constantly interrupt them. You want to make sure that you are actively listening to them. If you don’t have great follow-up questions and your interview doesn’t have a conversational style, your listeners will realize that you don’t give importance to listening.
Learn the Technical Aspects
While you may not need to ever handle the technical aspects of radio, it’s always important to understand them. Watch the sound engineers at work and ask them about what they specifically do.
You should be aware of the latest technologies so that you can adapt. You should know which are the best microphones and headphones for broadcasting audio.
If you ever decide to branch out into starting your own radio station or hosting a podcast, now is the time to learn the technical aspects.
Work Under Pressure
Any job in the media is demanding and requires you to work under pressure. This is an important skill to cultivate if you wish to work as a radio broadcaster.
You will have to know how to complete an interview or a news report in a short amount of time. If you are asked to advertise a product, you’ll have 60 seconds maximum – sometimes you’ll barely have 30 seconds.
If you have to report the news, you may only have a moment’s notice to broadcast breaking news.
The time limit and urgency are what makes the radio industry exciting. It’s also what adds tremendous pressure on broadcasters. Make sure you cultivate the habit of being calm and professional under pressure.
Work Well With Others
While you may be the solo host of your own radio show, working as a broadcaster is not a one-man job. It is a team effort and you will have to learn to work well with others.
Make sure you know how to work alongside your producer, sound engineer, etc. If you have a co-host or are interviewing a guest, you will need to know how to accommodate them.
When you say something on the air it has the potential to be heard by millions of people. You want to make sure that you are responsible for what you broadcast. If you are broadcasting the news, make sure that you don’t twist the facts.
You want to make sure that you adhere to any guidelines or protocols that your producer has decided. You want to make sure that you maintain a high level of integrity.
Respect Your Audience
Finally, as you continue broadcasting you will build a loyal audience. It’s imperative to always show them respect.
Your audience is your lifeline. Make sure that you treat them with respect and that you always keep them in mind while broadcasting. They are always going to expect a high-quality broadcast. If you are consistent with your quality, the audience will remain loyal and will continue to grow.
Become an On-Air Broadcaster
Now that you know how to be a successful on-air broadcaster, we wish you good luck as you start your journey. Follow the steps in this guide and you are sure to have a successful career in radio.
Part of being a successful broadcaster is to have a great brand. Check out what we offer to see how we can help you with your brand.