Built by a PD who got tired of watching stations get outgunned.
Meet Jason Kidd.
Maryland through and through. Born and raised in Baltimore, currently based in Annapolis, and about as hard-core a Marylander as they come. His radio career started at B104 Baltimore in the early '90s — and 30+ years later, the Baltimore-Annapolis corridor is still home. He'll argue Orioles bullpen moves with anyone who'll listen, bleeds purple and black every fall for the Ravens, and thinks Camden Yards is still the best park in baseball. Old Bay belongs on everything.
He's spent over 30 years behind the glass — as an on-air personality, program director, and now President and CEO of New Generation Radio. He's programmed stations in Washington D.C., Baltimore, Pittsburgh, Syracuse, and everywhere in between. He's hosted mornings, afternoons, nights. He's launched formats, turned around ratings, and won national awards doing it.
But the story that really matters isn't the trophy case. It's what he kept noticing from a decade in major markets: small and mid-market stations were doing the same work with a fraction of the tools. Same commitment. Same passion. Same hours. But priced out of the talent that made the big stations sound big.
So in 2013, Jason started VirtualJock.com to close that gap. Same major-market voices, localized break by break, available to any station on cash or barter. A fair fight, finally.
Today he runs Virtual Jock alongside JKIDDVO (his personal voice-over brand, which you've heard on Bloomberg Radio and national networks), KillerSpots (commercial production), and consulting engagements for stations like WRNR — Annapolis's Home for Rock. He still writes regularly about where radio is going and where it should stop getting in its own way.
From 
to a national roster.
A career built across every major market tier, every music format, and every seat in the building.
From the archive.
Three decades of radio, captured along the way. From a B104 reunion to a magazine cover to late nights at Killerspots.
Why Virtual Jock exists.
In Jason's own words.
When I programmed in DC and Baltimore, I had every resource. Budget. Talent. Research. A production department that could turn anything around in an hour. And we used all of it to beat the stations down the dial.
Then I'd look at medium and small-market stations doing the same work — programming the same formats, serving real communities, fighting for the same listeners — but with a quarter of the tools. Their hearts were in it. Their hands were tied.
Voice tracking wasn't a new idea. But nobody was doing it well. Nobody was pairing the right voice to the right format. Nobody was making sure every break localized to weather, events, and community. Most of it sounded like what the industry deserved to be accused of — generic and phoned-in.
So we built something different. A roster of major market talent. A real process for localization. Delivered on barter so it fits any budget. And a production team that gives every client the same quality the big rooms used to have. That's Virtual Jock. Every station deserves to sound like they spent a fortune — whether they did or not.
Current roles
Jason leads a portfolio of radio-adjacent companies and ongoing consulting engagements.
New Generation Radio
Parent company of Virtual Jock, KillerSpots, LocalFirst, and Smash Hits. Full-service media operations for stations and networks — voice tracking, programming, production, music scheduling, and consulting, all on cash or barter.
VirtualJock.com
The voice tracking arm of New Generation Radio. 50+ stations, 85+ talents, every major format. Built in 2013 to close the major-market-quality gap for every station that couldn't afford it before.
Killerspots Agency
Chief Voiceover Officer at Killerspots.com — the commercial production powerhouse behind six-time Telly Award-winning work. Jason's been with the agency for 25+ years across dozens of national campaigns, partnered with founder Storm Bennett.
JKIDDVO.com
Jason's personal voice-over brand. Imaging and VO work heard on Bloomberg Radio, national networks, TV, and radio stations across North America. jkiddvo.com →
WRNR · Annapolis
Ongoing programming and production involvement with WRNR — Annapolis's Home for Rock. A hometown station in the DMV where Jason's career lives right now.
Industry commentary
Regular essays on the state of radio — CHR, AI's role, what separates stations that will survive from those that won't. Read them on the Virtual Jock blog.
Recognition along the way
A few of the calls out along the way — though none of them pay the bills.
S.I.N. Award · 2012
Best Rhythmic Major Market Program Director, awarded during his tenure at WPGC Washington DC.
WPGC 95.5 · #1 in PPM history
Took the station to #1 for the first time in PPM history, beating WKYS and WIHT across 18-34, 18-49, and 25-54.
WWMX · Format innovation
First Hot AC station in the U.S. to add rhythmic pop under his programming — surged to #1 P25-54.
The people he's crossed paths with.
Three decades in the business means a lot of handshakes, green rooms, and "nice to meet you" moments.
Want to talk to Jason directly?
He still reads every email. If you're a station trying to sound bigger — or a programmer who wants to swap notes — reach out.